| Strategic listening steps with microblog Twitter.com | ||
| Phase 1: Screening phase (research) | ||
| 1. Tracking trends | | Strategic listening |
| 2. Setting objectives and goals | Systematic design | |
| 3. Identifying particulars | ||
| 4. Retrieving data | Data collection | |
| 5. Processing data | Data analysis | |
| 6. Delivering insights | Reporting | |
| 7. Reflecting screening phase | | |
| 8. Setting up strategy for phase 2 | ||
| Phase 2: Conversation phase (relationship) | ||
| 1. Resuming listening | | Engagement |
| 2. Creating personal network (panel) | ||
| 3. Delivering valuable content | ||
| 4. Gaining deeper insights | ||
Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts
Tuesday, April 21, 2009
Market research (r)evolution
Companies still neglect vital product and business feedback found in social media. Agreed, it is difficult to get the message out of the massive noise. Therefore professionals must develop new ways on how to listen to customers' voice. The following process represents the (r)evolution of market research: Microblogs (i.e. Twitter) are a valuable resource and this is the process to be used:
Saturday, January 24, 2009
A qualified list of micgroblogs to find market intelligence
Today I wanted to start a list of micgroblogging services. Before I started I stopped! I instantly realized that an unqualified list would be a waste of time because it already exists. If you are not afraid of a huge list visit the Top 250 list of twitter clones sites.
I therefore plan to compose a qualified list that offers microblogging tools to assist companies in finding market intelligence easily and focused.
Thanks for any suggestions and keep you updated. Don't expect the list immediately it will take some time - be fair with me!
Subscribe to:
Posts (Atom)
