Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Tuesday, April 21, 2009

Market research (r)evolution

Companies still neglect vital product and business feedback found in social media. Agreed, it is difficult to get the message out of the massive noise. Therefore professionals must develop new ways on how to listen to customers' voice. The following process represents the (r)evolution of market research: Microblogs (i.e. Twitter) are a valuable resource and this is the process to be used:

Strategic listening steps with microblog Twitter.com

Phase 1: Screening phase (research)

1.    Tracking trends

 

Strategic listening

2.    Setting objectives and goals

Systematic design

3.    Identifying particulars

4.    Retrieving data

Data collection

5.    Processing data

Data analysis

6.    Delivering insights

Reporting

7.    Reflecting screening phase

 

8.    Setting up strategy for phase 2

Phase 2: Conversation phase (relationship)

1.    Resuming listening

 

Engagement

2.    Creating personal network (panel)

3.    Delivering valuable content

4.    Gaining deeper insights


Saturday, January 24, 2009

A qualified list of micgroblogs to find market intelligence

Today I wanted to start a list of micgroblogging services. Before I started I stopped! I instantly realized that an unqualified list would be a waste of time because it already exists. If you are not afraid of a huge list visit the Top 250 list of twitter clones sites. 

I therefore plan to compose a qualified list that offers microblogging tools to assist companies in finding market intelligence easily and focused.

Thanks for any suggestions and keep you updated. Don't expect the list immediately it will take some time - be fair with me!