This week I met a friend of mine. He showed me a video he recorded the other day in which he amazed a dairy herd. I immediately recalled your book "Purple Cow": You travelled France and first were delighted by the cows. Finally their similarity turned your fascination into boredom ...
The video illustrates how yodelling attracts (Swiss)cows. Agreed, yodelling is not every person's dominant skill. But applied to the right target it is powerfull.
My advice for marketers: Chose the language of your customers - learn to yodle and you will attract YOUR customers.
