Strategic listening steps with microblog Twitter.com | ||
Phase 1: Screening phase (research) | ||
1. Tracking trends | | Strategic listening |
2. Setting objectives and goals | Systematic design | |
3. Identifying particulars | ||
4. Retrieving data | Data collection | |
5. Processing data | Data analysis | |
6. Delivering insights | Reporting | |
7. Reflecting screening phase | | |
8. Setting up strategy for phase 2 | ||
Phase 2: Conversation phase (relationship) | ||
1. Resuming listening | | Engagement |
2. Creating personal network (panel) | ||
3. Delivering valuable content | ||
4. Gaining deeper insights |
Tuesday, April 21, 2009
Market research (r)evolution
Companies still neglect vital product and business feedback found in social media. Agreed, it is difficult to get the message out of the massive noise. Therefore professionals must develop new ways on how to listen to customers' voice. The following process represents the (r)evolution of market research: Microblogs (i.e. Twitter) are a valuable resource and this is the process to be used:
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