Personal means person with person, employee with customer, expert with beginner and not blundering giant with the crowd of sensitive prospects.
Friday, February 27, 2009
Get personal and start now!
Observing companies and their culture evidently makes me think of a culture shift that is strongly needed. Companies will not be able to interact with their peers if they do not get personal. A colleague linked me to the following slides that illustrate perfectly what happens if companies enter the dialogue without adapting their behavior.
Labels:
culture,
culture shift,
customers,
egnagement,
peers,
Social Media
Tuesday, February 3, 2009
Prevent yourself from copy/paste marketing
He is one of the marketing guys that critically comments on the scene. His article's abstract provides an insight that should make marketers listen up and rethink their practices:
Thank you, Stephen Brown.
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