A new tribe: the "WEBAPP NOMADS"

Robert Scoble discusses the how much the world has changed in the past decade. Obviously social media have developed because of early adopters and passionate people. The wide range of webapps that has been launched over recent months and years and the opportunities arising from them are fascinating.

The Internet seemed promising from its beginning but nobody would have imagined its full potential - even today's users do not know where it will end up ... in quality offline relations, probably?

However, starting with simple one directional information websites the Internet developed to be a multidirectional networking platform enabling communication and relationship. Numerous social networking sites, blogs, wikis, microblogging services, social bookmarking, etc. have emerged on the Internet where people share their thoughts, experiences, bookmarks, and link their virtual identities with others. Seth Godin points it that way: “Social media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.” 

Many new site, mash-ups  and services require continuous moving and exploring. Users - especially early adopters - follow the new trends, use new tools and thus, I name them the WEBAPP NOMADS!

Purple Cow or how to amaze YOUR customers

This one is for Seth:

This week I met a friend of mine. He showed me a video he recorded the other day in which he amazed a dairy herd. I immediately recalled your book "Purple Cow": You travelled France and first were delighted by the cows. Finally their similarity turned your fascination into boredom ...

The video illustrates how yodelling attracts (Swiss)cows. Agreed, yodelling is not every person's dominant skill. But applied to the right target it is powerfull.

My advice for marketers: Chose the language of your customers - learn to yodle and you will attract YOUR customers.