A new tribe: the "WEBAPP NOMADS"

Robert Scoble discusses the how much the world has changed in the past decade. Obviously social media have developed because of early adopters and passionate people. The wide range of webapps that has been launched over recent months and years and the opportunities arising from them are fascinating.

The Internet seemed promising from its beginning but nobody would have imagined its full potential - even today's users do not know where it will end up ... in quality offline relations, probably?

However, starting with simple one directional information websites the Internet developed to be a multidirectional networking platform enabling communication and relationship. Numerous social networking sites, blogs, wikis, microblogging services, social bookmarking, etc. have emerged on the Internet where people share their thoughts, experiences, bookmarks, and link their virtual identities with others. Seth Godin points it that way: “Social media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.” 

Many new site, mash-ups  and services require continuous moving and exploring. Users - especially early adopters - follow the new trends, use new tools and thus, I name them the WEBAPP NOMADS!

The Internet is bottomless - and Market Research is out!

Poking around the Internet I am always impressed of its bottomlessness. (Agreed, a net has no bottom anyway.) 

Since having learned that even as a nobody it is possible to communicate easily and at marginal costs with the world I realized that this potential has not yet been discovered from many organizations. However, the number of companies engaging in social media is increasing still many of them have their long-established marketing practices and are novices in the field. Definitely those still applying traditional Market Research are quite a back number. Traditional Market Research is out!

The New Rules of Marketing and PR by David Meerman Scott demonstrate a systematic approach for Marketers new rules of Market Research are scarce. That's why I will investigate on this topic within the scope of my Master Thesis at the University of Liverpool. The idea is to share latest insights directly with readers of this blog and initialize a dialogue.

 

Comments, examples, and suggestions are very welcome! - Tell me what do you know about Social Market Research / Market Research 2.0 / Strategic Listening / ...

Offline-Trend und Little China

Gestern diskutierte ich mit einem guten Freund über aktuelle Themen - ebenfalls über die Nutzung des Internets. Als Freelancer bestimmt mein Kollege selbst, wie er das Internet gebraucht. Er hat sich für kein (!) Internet entschieden (zumindest an seinem Arbeitsort). Zwar meinte er: "Es ist eine Versuchsphase" und liegt damit klar im angekündigten Offline-Trend.

Nachdem wir die Internet-Policy meines Arbeitgebers diskutiert haben, wo Webmail-Dienste, Facebook, MySpace und andere Sites gezielt gesperrt sind, meinte er trocken: Little China!?