Hesitate or engage!

Marketing strategies even in postmodern times are still often described conventionally. While many Marketers still think Marketing is about selling stuff and create good viral campaigns they do not listen enough to the customers. Online polls and conventional Advertising on Social Media sites illustrates that the medium may have changed but the old way is still dominant.

There will be some circumstances where the Internet lacks of reliability when listening to customers. But you must be conscious that the Internet is powerful - even if you might hesitate.